Flipkart’s India ad campaign gets a big boost from its Flipkard ads
The Indian e-commerce platform Flipkarts ad campaign, which has been generating interest and hype on social media, has gotten a major boost from the ad campaign of its ad-buying arm Flipkards ad agency.
The agency had launched an ad campaign last week that was targeted at the Prime Minister’s Office (PMO) to promote the launch of its new e-ticket platform.
“Our ad campaign has been a huge success.
The ad has been viewed over 500,000 times on social networking sites, and the Flipkars are also being asked for their support,” the agency’s CEO, K.S. Sharma, told BusinessLine.
“We are also looking to continue with the ad campaigns in the coming days and weeks.”
The Flipkarted ad campaign is part of Flipkarters new campaign against corruption in India.
Sharma had earlier said that the Flipkarads ad campaign was meant to showcase how the Prime Ministers Office ( PMO) had done a poor job in handling the issue of corruption in the country.
Sharma also had said that a key aspect of the campaign was that it was aimed at showcasing the Prime minister’s ability to make tough decisions in an environment of uncertainty.
The ads are aimed at people from different sections of society, including the elderly, women, and youth.
The Flipkaredad campaign has also been seen by the Indian government, which is trying to make a push to boost e-tickets as a viable option for its citizens.
The FlipKarts ad blitz comes after the company also launched an official campaign against counterfeit e-Tickets in India last week.
The company said that it has seen a surge in the number of counterfeit eTickets in the last 24 hours and the counterfeit eTicket business is expected to grow by around 30 per cent in the next 12 months.
The advertising agency has also started to target different segments of society.
The advertisement campaign has seen some success in targeting the Prime Ministry Office (PMO) for its alleged lack of transparency in the rollout of e-Ticket systems.
Sharma said that Flipkark ads are also in line with Flipkarter’s overall strategy.
“Flipkarts ads target a diverse set of audiences, including those who are looking for the most efficient and effective way of accessing their tickets, those who have lost their way through an online ticket portal, and those who need assistance with their tickets and want to get their ticket scanned before they leave for the airport,” Sharma said.
“We also aim to reach out to the elderly and those in rural areas.
In our upcoming ads we will focus on the elderly in a bid to encourage them to use the eTickets platform for the first time,” Sharma added.
The PMO has already been targeted by Flipkarns ads in the past.
In March, the agency had also launched a series of Flipkarad ads, which aimed to expose Prime Minister Narendra Modi’s alleged corruption.
In April, the ad had also highlighted Modi’s “tactics of lying” in a campaign for the election of the Chief Minister of Maharashtra, Devendra Fadnavis.
The Ad agency had earlier launched a Flipkarthas campaign in February to highlight the PMO’s “failure to ensure the safety and security of citizens” and its “inadequate security arrangements” in the state.