‘E’ Video, ‘E’-themed show hits the internet: A roundup
eCommerce licenses are a hot topic this year.
The new “E” video for The Weeknd’s “Hottest Stuff” (shown below) and a “E-themed” “Teen Choice Awards” show (shown above) both launched their respective online platforms this month.
But it’s not just YouTube and Vimeo where the term has come into play.
“Ecommerce” and “video” were popular words for “content” on social media last year, and now “E commerce” and a new YouTube video from “The Weeknd” are being considered a viable term for the industry, according to the Wall Street Journal.
“You could say it’s a digital product that’s licensed,” John Wachter, the VP of licensing at Universal Music Group, told the newspaper.
“If you look at the ‘Hottest stuff’ show, they’re both a video and a podcast, and it’s called ‘E-commerce.’
So you’re trying to build that relationship with your audience that has a need for a product or service that they can get for free.”
The Wall Street Journals reported that the two video shows “were designed to bring the concept of ecommerce to the masses.”
The video is “part of a larger marketing effort for the ‘E”-themed shows, with videos such as “The Best of Ecommerce” being launched this week, the report said.
“The ‘E commerce’ videos are meant to appeal to the casual consumer, but also to the more savvy consumer that’s been trying to figure out how to make money online and find a product they can afford,” the Wall St Journal wrote.
“With this video, the music is a great example of the kind of content that people are really interested in.
It’s also a great way to help launch new product categories and services.”
The “E”-branded “Weeknd” video is the latest example of “E business” getting a marketing boost.
Last year, Apple Music launched a series of e-commerce videos.
“Apple Music” has also become a platform for video makers to build their careers and brands.
The company’s first video, “E Music,” premiered last summer.
It featured a host of popular artists including Katy Perry, J. Cole, and Bruno Mars.
“Music for the Mind,” which premiered last year was a YouTube series that featured artists like Jay Z and Drake.
Apple Music recently released a “Music Experience” app for Apple Music users that allows them to stream their own videos on their phones, iPads, or iPhones.
The “e commerce” videos are the latest to debut this year, following similar video offerings from Disney and Netflix.
“Disney and Netflix are really, really interested and looking at these opportunities,” said Adam Levitin, president of Content at Disney Channel.
“We’re not the first ones to try it.
We’ve been trying it for a while, and we’re really happy to see it coming through.”
The companies have partnered with other companies, including Google, to create new ecommerce-focused channels.
“As the video industry continues to grow, it’s important that we continue to evolve to keep pace with new and emerging trends,” a Google spokesperson told the Journal.