Which presidential candidates are most likely to sell the most ads?
In this week’s ad buy episode, the experts weigh in on who is the most likely candidate to sell ads online.
They look at the potential impact of presidential hopefuls’ political stances on their online presence and what that could mean for campaigns and campaigns themselves.
(This is the first in a two-part series.)
Read more The experts include:Marketing strategist and founder of Campaign Analytics, John Lott: “Donald Trump’s position on immigration and the border is going to have an enormous impact on the way that a lot of his potential supporters engage with him.
I expect him to have a massive amount of support online.””
Ben Carson is probably going to be the most divisive candidate on the field.”
Marketing expert and founder and CEO of the ad firm, The Brand Group, Jim Rafferty: “I think Bernie Sanders is going out there to get the most out of his campaign and that’s a really hard thing to do.”
Marketers’ advice: “There’s no way for the campaign to have much of an impact without the campaign doing more than what the candidates are saying.
There’s no reason why the candidates can’t say what they think about issues, which they can, but the message needs to be strong and clear and to the point.”
I expect to see a lot more of the former candidates on the air than the current ones.
But it is not going to happen overnight.
“In a series that began in the middle of last year, the ad buy show looks at where candidates stand in the race to become the Democratic presidential nominee.
The experts look at what the field of candidates has been up to, how they’re doing and what they’re hoping to achieve in the coming months.