Mishika is a highly dedicated, focused and foresighted individual.  She has more than 3 years of IT experience with one of the biggest IT player of India, Infosys. Her tenure at Infosys made her an expert in understanding complex business problems and solving them through automated or manual systems & processes.

She also have first hand experience of being an online seller on multiple platforms. Before starting with Formula One, she run her own online venture on multiple platforms like Amazon, eBay, Flipkart, etc. This gave her pretty good understanding on e-commerce business, its pitfall, growth levers and success mantras.

With her extra ordinary intelligence and hardwork she top her masters and was awarded gold medal from DAVV university. Her foresightedness and eye for details has always kept her ahead of the competition. ​Her leadership skills were identified early in the college when she was elected president for the entire DAVV university among 35 department and more than 25000 students.

Mishika Daga

​​Areas of Expertise:

E-Commerce, Technology, IT


Post Graduate: Indian Institute of Professional Studies, DAVV, Indore

Under Graduate: Indian Institute of Professional Studies, DAVV, Indore

Achievements & Highlights

  • Had run e-commerce business as a seller for couple of years
  • Worked for 3+ years at Infosys
  • Was elected president for the entire DAVV university.
  • Topped the entire university and was awarded gold medal
  • Won silver medal for her final year project 

Achievements & Highlights

  • Owned customer experience for Heavy & Bulky Category launch in 2015
  • Defined customer experience for Scheduled Delivery & Exchange Program for Amazon India in 2014-15
  • Launched Release Day Delivery service, one of the biggest PR driver for Amazon India in 2014
  • Owned transactional communication channels (SMS/  Email/App Notifications) for Amazon India in 2014
  • Was instrumental as Marketing Manager of Gujarat, when it topped Indian bottling operations in 2011 & 2012.  
  • Awarded "Star Performer Award" for Minute Maid Nimbu Fresh launch in 2011

Proffessional Experience

Vaibhav Daga

​​Areas of Expertise:

E-Commerce, Marketing, Sales & Distribution, Strategy


Post Graduate: Indian Institute of Management, Kozhikode (IIM-K)

​Under Graduate: Institute of Engineering & Technology, DAVV

Vaibhav is highly motivated, result oriented, proven leader with more than 8 years of work experience across different industries (E-Commerce, FMCG, IT, Hospitality). Versatility, problem solving attitude, ownership and innovative ideas resonates with his personality. He along with Mishika started Formula One Business Consulting with a dream to become "staircase to growth" for every small and medium size business they partner with. 

His tenure at Amazon, gave him extensive exposure to varied components of e-commerce business. He worked very closely with Logistics, Customer Service, Supply Chain, Business and multiple Tech Teams as product manager to deliver world class customer experience. Being a part of launch team at Amazon, he learnt in detail about customers & sellers pain points and expectations around delivery, returns, customer service, etc. His e-commerce experience along with business acumen is an excellent guide for e-commerce startups.

Prior to Amazon, he developed in-depth understanding of retail industry by working at Coke in various capacities. He developed expertise in sales & distribution during his stint at Hindustan Coca-Cola Beverages Pvt Ltd as Area Sales Manager. He was responsible for sales & customer promotion, new product launches, market share, ATL & BTL activities and horizontal expansion for entire Gujarat during his role as Marketing Manager at Coke.

Engineering in Computer Science followed with hands on experience at CSC helped him to hone his IT skills and Customer Relationship Management knowledge. He developed good understanding of web based application and data base management systems.

Directors @ Formula One